The studio

Built around good thinking.

I started ISW because I believed branding could
do more for a business than make it look good.
It should help a business know what it stands
for and where it wants to go.
That belief continues to shape how we work, who we work with and what we choose to put into the world.

Signature

My skills combine strategy, creativity, and technology to develop digital products.

Creative Director’s Note

A good idea doesn’t need much explaining.
Our job is to find the idea worth pursuing, then make it work. Sometimes that means pushing further. Sometimes it means taking something away.
The work should feel considered, never overworked.

Tarana Seth Sabhrawal

Work experience

  • Wolff Olins, Creative Director2020—2022
  • Pentagram, Art Director2018—2020
  • FutureBrand, Art Director2016—2020
  • Huge inc, Product Designer2014—2016